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Nutrition: The Consumer and The Supermarket

Nutrition: The Consumer and The Supermarket

1976 14min EN

Combines consumer interviews and an analysis of the products and merchandising techniques used in supermarkets to show shoppers how to select the best nutritional value for their food dollar. Explains the basic food groups available and explores the role of advertising, store layout, packaging, and labeling in consumer decision making.

director: William Crain

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William Crain

William Crain

Director

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